Corrugated pack of the year

05 Dec 2013
Miller cooler pack

Smurfit Kappa CRP awarded 'corrugated pack of the year' at the UK Packaging Awards for their Miller Brand’s water resistant 18 bottle cooler pack.

Demonstrating the originality and inventiveness that can be achieved through corrugated packaging materials, Smurfit Kappa CRP provided Miller Brands UK with a conventional fit-for-purpose beer case which transforms into an all-in-one beer chilling party pack for use in the home, at BBQ’s or festivals.

The  pack uses a perforated tear strip to release the lid and innovative concertina webbing to splay open the pack making filling quick and easy for the consumer in the home.

Litho printed with an aqueous varnish on the outside, the pack provides on shelf standout and engagement with the consumer. The inside of the pack is coated with a water-resistant barrier coating allowing the consumer to fill the pack with ice, keeping their beer chilled for hours.