Label of the Year awarded at UK Packaging Awards

05 Dec 2013
SHare a Coke (Creative Commons Timo Newton-Syms)

Printpack’s winning entry was with Coca-Cola Enterprises’ Share-a-Coke labels, produced in partnership with three digital printers. Coca-Cola’s campaign objective was to offer consumers personalised bottles and involved 150 names being printed on 500ml and 375ml bottle labels. With the profile of personalised bottling raised across Europe, Coca-Cola believes this is the start of trend that will evolve in to even greater consumer intimacy with promotional branding.